AMERICAN BLACK FILM FESTIVAL PROMOTES GREATER MEDIA DIVERSITY WITH THE UNVEILING OF THE FIRST MULTICULTURAL TELEVISION & MEDIA EXPO JUNE 13 & 14 IN NEW YORK CITY
ACTRESS AND PRODUCER TARAJI P. HENSON SELECTED AS 2015 CELEBRITY AMBASSADOR
New York, New York (March 13, 2015) – The American Black Film Festival (ABFF) will host the first multicultural Television & Media Expo to provide broadcasters the opportunity to promote programming and showcase diversity initiatives to more than 7,000 consumers. The ABFF Television & Media Expo will take place in New York City, June 13 and 14, from 12:00 p.m. to 6:00 p.m. at the New York Hilton Midtown.
The ABFF Television & Media Expo is a unique, two-day promotional event for network, cable, and Internet/digital media broadcasters during the 19th annual ABFF, June 11–14. This expo will provide an open forum for companies to generate awareness and excitement their brand and to create a word-of-mouth and positive experience with the ABFF consumer.
“The success of today’s multicultural programming proves that Americans want to see a diverse cross section of our world on television, as well as at the movies. We have found that diverse programming translates into box-office and ratings success and is a true reflection of our nation. We are excited to offer companies the opportunity to connect with multicultural consumers and talent in this unique way,” states Film Life Inc. CEO Jeff Friday.
Expo participants include HBO®, Comcast Xfinity, NBCUniversal, TV One, UP TV and Aspire.
Sponsors of the 2015 American Black Film Festival, to date, are HBO® (Presenting & Founding); TV One (Presenting); Cadillac, Comcast NBCUniversal and Prudential Financial Services (Premier); American Airlines, AMC Theatres and McDonald’s (Signature); Motion Picture Association of America (Supporting); and Uptown Magazine and The YBF (Media Partners).
For festival passes, tickets and film submission information, www.ABFF.com.
The American Black Film Festival (ABFF) is a four-day event dedicated to showcasing quality film and television content by and about people of African descent. Annually held during the month of June, the ABFF is committed to the belief that black artists and content creators deserve the same opportunities as their mainstream counterparts. ABFF Founder Jeff Friday conceived the idea for the festival in 1997 as a vehicle to promote diversity in the motion picture industry.
Today, the festival is widely recognized for showcasing established and new black talent, both in front of and behind the camera, and is regarded as one of the leading film festivals in the world. The ABFF is produced by Film Life Inc. and BLACK ENTERPRISE.
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CONTACT: HUFF Events & PR
Michelle Huff Elliott